Only in Florida can you try to film a wholesome commercial for a dog treat company and end up with a scene that looks like a rejected Jackass audition.

The It Happens in Florida crew was on set last week filming a spot for Furry Friends Delights—a sweet little company making healthy, tail-wagging treats for dogs. Things were going smoothly: happy pups, camera rolling, perfect lighting… and then he appeared.

Yes, Florida Man.

Like a swamp spirit summoned by the scent of peanut butter and bacon, he broke onto the set, sprinted past the director, and began devouring the dog treats straight from the prop table. The dogs looked confused. The crew looked horrified. Florida Man looked… satisfied.

But it didn’t end there. Nope. After his snack raid, he spotted a blow-up pool flamingo (don’t ask why it was there, just accept that it was Florida), tucked it under his arm like a prized football, and bolted off the set. Rumor has it he was last seen floating down a retention pond shouting, “These are MY treats now!”

The commercial? Well, let’s just say Furry Friends Delights didn’t exactly get the wholesome family vibe they were going for—but they did get the most Florida advertisement ever filmed.

Because down here, the dogs aren’t the only ones willing to beg for treats.